Amazon.com Case study

INTRODUCTION: amazon.com was founded by Jeff Bezos in July 1994, afterward the former investment banker odd New York for Seattle with the idea of creating an online bookstore. He launched the clear site the neighboring July with the idea of change books to a mass audience by the Internet. In many ways, virago.com is by chance the smart set that is virtually near tied with the E-Commerce phenomenon. The Seattle, WA base company has giving from a book seller to a virtual Wal-Mart of the clear change products as diverse as Music CDs, Cookware, Toys and Games and Tools and Hardware. The company has in any case grown at a ugly rate with revenues wage upgrade from about $150 one thousand thousand in 1997 to $3.1 billion in 2001. Amazon transformed itself from a speciality retailer into an online shopping portal, gentle a cue from sell eBay, which set itself up as a mediator amongst buyer and seller. It started selling products from companies such(prenominal) as Toys R Us and diddly-shit make it on its Web site. It added merchandise from smaller retailers in its zShops. And it competed directly with eBay by dint of its Amazon Auctions. CURRENT MISSION, GOALS, & STRATEGY: Amazon.coms bursting charge is to leverage technology and expertness to provide the best purchasing experience on the Internet. The go-ahead is for people to come to Amazon.

com, queue whatever they requirement, discover things they didnt finish out they wanted, and leave savor like they cede a unfermented favorite bespeak to shop. Amazon.coms ultimate goal is to be worlds most customer-centric company. Amazons current strategy is one of expansion through acquisitions and although they have enjoyed some succeeder with this approach it has yet to positively go the bottom line.. INTERNAL outline: See attached IFEM Amazon is a really strong company internally with an IFEM score of 3.17. MANAGEMENT: Two factors... If you want to get a all-encompassing essay, order it on our website: Orderessay

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