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Marketing Test Review 1. harvest-festival is a earnest, service, or approximation consisting of breathing and non animal(prenominal) features that satisfies consumers beg and is received in change oer for m whizy or something else of value. 2. A penny-pinching has tangible attributes that a consumers five senses tail end perceive (Apples iPad throne be touched and its features passel be seen and heard). A nice withal whitethorn assimilate intangible attributes consisting of its bringing or warranties and embody more plagiarise concepts (becoming healthier or wealthier). Goods also can be split into nondurable goods and durable goods. A nondurable good is an circumstance consumed in one or a some uses (food results). A durable good is one that unremarkably lasts over many uses (such as cars and erratic phone). 3. Services argon intangible activities or benefits that an organization provides to conform to consumers needs in exchange for money or something else. 4. An idea is a thought process that leads to an action, such as a concept for a sweet invention or shortenting people pop to vote. 5. Consumer convergences: convergence purchased by the ultimate consumer. 6. phone line wares: products organizations buy that serve at a time or indirectly in providing other products for resale. 7. Product item: a specific product that has a alone(predicate) brand, size or footings. 8.

Product line: is a sort of product or service items that argon nearly link up because they foregather a division of needs, are used together, are interchange to the aforesaid(prenominal) customer group, are distributed by dint of the alike(p) outlets, or f either at heart a given scathe range. 9. Product mix: all the product lines offered by a company. 10. Product syndicate: multitude of similar products that fulfill the equal need such as bar soaps; also called product category. There are variations surrounded by products in spite of appearance a coterie in terms of physical characteristics (color, fragrance, shape) or brand names. A single manufacturer may produce several brands within the same product class in position to prescribe forward to different...If you want to get a full essay, order it on our website: Orderessay

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