Thursday, October 25, 2012

Brand Bullies

Klein is in particular important in the bad influence of promotion image and logo on adolescents, a key target of most brand bullies. Klein argues that brands and branding has turn into so ubiquitous and permeates culture to this sort of an extent that it even brands edifices or entire towns.

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As she writes, "The idea of a fully privatized, branded town or neighborhood just isn't nearly as far-fetched these days because it was only a few years ago, as the inhabitants of Disney's town Celebration, Florida, can attest" (Klein 38). However, if Disney's privatization with the town spurs economic growth, makes jobs and leads to better schools and public services then Klein is narrow-minded or biased to paint branding as only a adverse or harmful thing on citizen-consumers.

 

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