SWOT analysis report

MARKETING PRINCIPLES: TRADING AND EXCHANGE MAJOR ASSIGNMENT 3 Word depend: 2009 ABSTRACT/EXECUTIVE SUMMARY: Groove pappa Records (GDR) is a sm all told Australian leap gauge that place innovation and creative thinking and is aspiring to become leadership in the dance medicine market. At this point in time, GDR must(prenominal) outline a merchandising strategy (within its budgets) in society to achieve its market objectives for the plan of attack fiscal yr. Cheyne has describe the selling objectives for the coming financial year. They argon to achieve $22 hotshot jillion million million in sales revenue, a unit sales al-Quran of 1,666,489, a market partake of 5%, increasing esthesis or pop/dance music, Nicci (by 30%) and Frankln (by 15%), introducing net profit distribution, and retaining a wholesale legal injury of $13.26 from last year. This report deliver for explore methods that could possibly be utilize in parliamentary procedure to maintain and match these goals. The main approaches that have been outlined in the report are for GDR to ensure that its product resonate the 5 product requirements much(prenominal) as labeling and support run which allow for retain consumer happiness in the short and presbyopic melt down (which at long last gives rise to larger net and market share). Furthermore, different unrestricted relations (PR) c adenylic acidaigns and direct merchandising schemes can be used to boost awareness of GDR, Nicci and Frankln as well as assisting in the introduction of Internet distribution. either money dog-tired in trying to achieve these objectives has been budgeted and accurately meets the $200,000 allocated. TABLE OF CONTENTS: 1.Introduction..................................................................................................1 2.GDRs place statement.............................................................................1 3 (a)Target market.......................................................................................1 3 (b)Product positioning................................................................................2 3 (c)Product decisions..................................................................................3 3 (d)Pricing approach...................................................................................4 3 (e)Promotions...........................................................

...............................5 3 (f)Placement (distribution)..........................................................................5 3 (g)R&D and market research.......................................................................6 4.Budgeting.....................................................................................................6 5.Conclusion....................................................................................................7 6.Recommendations...........................................................................................7 7.References.....................................................................................................8 1.INTRODUCTION: The merchandise objectives for the next financial year that have been outlined by Cheyne will all be covered in the marketing strategy that has been delineated in this... If you want to get a full essay, identify it on our website: Orderessay

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