A Strategic Analysis of Virgin Mobile South Africa

A Strategic Analysis of utter(a) erratic southerly Africa1.Introduction32.Company background33.The blood landscape43.1Porter?s 5 jampacks43.1.1Competition from substitutes43.1.2Threat of entry53.1.3Industry rivalry53.1.4Bargaining top executive of buyers63.1.5Bargaining power of suppliers73.2A sixth belligerent force ? complementors74.Resources and capabilities84.1Resources84.1.1Financial Resources84.1.2The perfect(a) Brand94.1.3Technology94.1.4The sodding(a) communications electronic communicate in sulphur Africa94.1.5G all all overnment license94.2Capabilities104.2.1Marketing and Sales104.2.2Leveraging the modify network104.2.3Buying Power104.2.4Research and development115Analysis of VMSA?s resources and capabilities116Strategic Options and Recommendations for VMSA136.1 Development of birth network and infrastructure136.2.1Government Relations146.2.2CellC Buyout146.2 Diversification157Conclusion168References171.IntroductionThe Virgin strike out is superstar of the biggerst global brands in the twenty-first century. This report ordain analyze Virgin runny South Africa?s menses and future sources of competitive receipts by examining internal factors much(prenominal) as the company?s resources, and foreign factors such as competitors and marketplace conditions. Recommendations will thence be presented to leverage and optimize our resources and best align our capabilities with foreign opportunities and threats by identifying future best strategic options for the South African Group. 2.Company backgroundThe Virgin group world-wide consists of over 200 different companies, employing in wasted of 25,000 people and earning r tear downues of over US$7 one million million per annum.

The Virgin group has capture synonymous in blood circles with strategic diversification, with Virgin world involved in industries including softening drinks, airlines, trains, cyberspace access, music, mobile phones, wines and even bridal wear. Founded by Sir Richard Branson in the 1960?s, the Virgin brand is one of the company?s severalize assets. Branson?s outlandish and alternate(a) approaches to business have do noted (and infamous) in almost business circles. He has act to shelter and maintain a spirit of entrepreneurship in a large company environment, and continually seeks to challenge established businesses and industries by immersion existing markets in new and innovative ways. Branson?s dodging thus finds a natural complement in the industries that Virgin has entered in South Africa. Most of the industries ? airline, mobile and pay ?... If you desire to get a full essay, order it on our website: Orderessay

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