Segmenation Market class Market fragmentation is the division of a market into distinct groups of buyers who might require dissimilar products or marketing mixes (Kotler et al, 1994). It is the division of a mingled market consisting of buyers with different necessarily and wants, into identical segments of buyers with similar needs and wants. therefore, the segments are heterogeneous among (ie. all in all the segments are different, eg. wizard segment all males, one segment all females) themselves, but homogeneous at heart (eg. within the male segment, all buyers are male; within the female segment, all buyers are female).
Segmentation is important as buyers have unique needs and wants. In segmenting a market, traffickers manner for broad classes of buyers who differ in their needs. There is no one right way of segmenting markets. A marketer has several bases in stock(predicate) to him/her for the segmentation of markets. Bases for Segmenting Consumer Markets 1. Geographical segm...If you want to birth a full-of-the-moon essay, order it on our website:
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