Walmart Case Study - Strategy

Introduction Wal-Mart is the worlds largest retailer and consumer products chain. The first Wal-Mart store open up July 2, 1962 in Rogers, Arkansas. Within 5 years, the company expanded to 24 stores across Arkansas with wide revenues of $12.6million. By 2005, Wal-Mart had a total of 5289 stores, with 1587 of them being international spread across all the states in US and across 15 countries worldwide. The total revenues had reached $285 billion. Sam Walton was the go of the Wal-Mart. He was succeeded by David Glass in 1992. After Davids retirement in December, 2000, Lee Scott was chosen as Wal-Marts third president and CEO. Wal-Marts part of strategy was operate on a multiple store format. They came up with quaternary different retail concepts: Wal-Mart throw out Stores, Supercenters, Neighborhood Markets and Sams Club. The merchandize line at Wal-Mart stores include house wares, consumer electronics, sporting goods, lawn and tend items, health and beauty aids, apparel, home fashions, paint, bed and bath goods, hardware, jewelry, self-propelled repair and maintenance, toys and games, and groceries. Wal-Marts performance and extraordinary growth point has fetched them many awards.

It has been named as the Retailer of the Century by Discount Store News, made the Fortune 500 intimately prize Companies in America in the year 2003, 2004 and 2005. They have overly been ranked second in the Fortune Global Most Admired Companies. Wal-Mart received the 2002 Ron Brown Award and in 2003, Wal-Mart was excessively awarded with the Corporate Patriotism Award. Along with its huge success, it has met with severe reprimand for its continuous pursuit of low costs resulting in inferior wages, bad labor standards, political corruptness, insufficient medical benefits and their policies regarding companionship of women in managerial positions. In this paper, we will discuss the discern driving forces for Wal-Mart, their strengths and weaknesses and the competition they are... If you want to get a replete essay, order it on our website: Orderessay

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