What Is The Meaning Of The Medium Is The Message?

McLuhan s Medium In a culture like ours , tenacious accustomed to splitting and dividing all things as a importation of control , it is sometimes a bit of a bruise to be reminded that , in operational and practical fact , the long suit is the message (Marshall McLuhan as cited in (Federman 2004 . When Marshall McLuhan wrote these word and specially the strength is the message in his book , Understanding Media , he did not know that he will start a new era in communication studies . Federman (2004 ) says that many quite a little believe modal(a) refers to the communications pathway like video recording , radio and the internet , and presume the meaning of message is nurture or content . Therefore , what does it mean ? And can the medium be the same of the message ? The new technologies of communication be influencing people behaviours , changing their way of thinking and adding more to their interests .

This testify will explain the meaning of the medium is the message , and so it will discuss the effects of this statement on communication studiesThe wrong conclusion that some people have it that the channel is more important than the information and the message can be ignored leaded to a wrong understanding of what McLuhan meant . merely Changing tempo or pattern could be the meaning for message if adding extension to human s senses is the correct meaning for medium as McLuhan believed (Federman 2004 . Wood (2004 :240 ) State that McLuhan had more than one meaning for his famous quote the medium is...If you want to get a full essay, order it on our website: Orderessay

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