Advertising

Advertising

The copy structure includes the content and scope of the text to be used in the advertising message. It usually consists of ;

i) The headline
ii) An extension of the headline
iii) The text,
iv) A expiry that suggests a certain action

The headline is very key because it is often all that people read. The extension of the headline usually describes or qualifies the headline. The text explains the product or service and its need-satisfying attributes. The conclusion suggests an action that should lead to satisfaction.

COPY LAYOUT

Copy layout embraces the effective parade of the different elements of the copy ( manner of speaking, sounds and pictures) in the available advertising space, in our adverts case it embraces the picture and text for the Land Rover shielder 90.

The fol mooing aspects must be remembered with regard to copy layout.

i) gist Format
In the print advertisement, the marketer must decide on headline to use, decide whether or not to use exercise and determine the colour to use.
If message is to be carried out on radio, choose words to use, the voice qualities, speech rate, number of words per minute to be spoken, the rhythm, where to pause or yawn in process.





In case of using a television to blow over there is need to observe the body language, motion facial nerve expressions, posture, non-verbal cues, and gestures, dress and hairstyle.

If the message is carried by the product or its furtherance the communicator has to pay attention to colour, scent, size and shape.

ii) Message Order

This refers to the format in which of the essence(p) aspects of the message are placed. A marketer force out choose to put the strong arguments of the message at the eat up of the message. This constitutes a climax message with high level of interest.

If the important message is at the beginning of the message it results in an anti climax message and might yield a low level of...If you want to get a full essay, order it on our website: Orderessay



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