The nature and sources of change in the IMAX business
External influences
Financial markets: step in rate changes stupor on profitability as ingest costs (e.g. print fee, royalties etc) are suitcased in US dollars
Economic factors: may reduce or increase consumption power of consumers and the number of international visitors
Technological: advances in IMAX engineering science may produce a new-fangled range of remove product
E.g., New DMR technology has enabled 35mm Hollywood blockbusters to be enlarged to the titan IMAX format, providing a completely new range of film product for some flying fields.
Social: changing patterns of leisure will continue greatly on attention; varies also with the time of division and cycles of school holidays
Geographic: changes to theatre access, parking or normal transport will impact on attendance
Consumer: flexibility in scheduling sanctions the theatre to respond to changing consumer demand for films; spoken is very important is influencing the success of any new film
home(a) Influences
Technological: expansion of e-commerce in marketing activities
E.g. Introduction of rag purchasing via the internet has bee extremely successful since its introduction at the start of 2004.
New Systems & procedures: introduction of electronic link to trust for credit card transactions has increased productivity at box office (EFTPOS & credit card); new approach to timetabling films for schools to allow for greater teacher choice
Financial: changes to budget will impact on the degree of marketing undertaken for particular films
Product: changes in programming and film selection will influence attendance levels; development of new products e.g. education talks, will broaden the theatre market; targeting corporate sector for theatre hire/ events and other(a) groups such as seniors, can potentially create new streams of business; introduction of feature films broadens the traditional audience base for the theatreIf you want to get a full essay, order it on our website: Orderessay
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