For Link Development
December 2010
under(a) supervision of Prof. Dr. Thomas Diefenbach
Prepared By:
Ashraf Rizkallah
Dimitar
Heidi Mishriki
Martin Jachan
Table of Contents
1. decision maker summary4
2.Introduction5
2.1The legal separation5
2.2About LinkDevelopment:5
2.3Effect of the Separation6
2.3.1Financial:6
2.3.2Customer:6
2.3.3Internal problems.6
3.Macro-environment analysis7
3.1Political Factors7
3.2 economic Factors7
3.3Socio- pagan Factors8
3.4Technological8
4.Micro Environment Analysis9
4.1Competitive contention9
4.2Supplier Power9
4.3Buyer Power9
4.4Threats of substitutes10
4.5Threats of entry:10
5.organisational Resources & Competencies11
5.1Resources11
5.1.1Human groovy11
5.1.2Informational & Legal Capital:11
5.1.3Strong Partnership11
5.1.4Culture Capital12
5.2Competences12
5.3Capabilities & distinctive Competences13
5.3.1User experience Design and Development:13
5.3.2Quality operate & systems13
6.SWOT Analysis14
6.1Strengths14
6.2Weaknesses14
6.3Opportunities15
6.4Threats15
7.Strategic Options16
7.
1Cost leadership by build low cost solutions for a new market segment (SME)17
7.2Niche-market Leadership in Telecommunication perseverance17
7.3Product Development by introducing new solutions based on other technologies18
7.4Build new partnerships18
7.5Provide QA and QC services19
7.6 separate strategic options:19
8.Recommendations and Business Idea20
8.1Business Idea:21
9.cecal appendagees22
9.1 addendum 1: Customers of LinkDevelopment.22
9.2Appendix 2: GDP growth rate.23
9.3Appendix 3: Internet users growth24
9.4Appendix 4: Cultural Capital of LinkDevelopment.25
This analysis only represents the point of view of the team.
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