Ac Market Reasearch

Market overview Higher disposable incomes, 24X7 work environment and febrile lifestyle have triggered a kind of self-indulgence among the speeding middle and upper class of India. It is in such a scenario that phone line conditioners ar fast becoming one of the approximately sought after consumer appliances in India. tenor conditioner companies see India as a potential gold mine as it offers a winning combination of rising disposable incomes and AC will power levels of just 1.1 percent of households. The present-day Indian manner conditioner market place is dominated by international players. These include Korean giants resembling LG and Samsung, American majors such as Carrier and Whirlpool, and chinawares Haier besides Indian players like Voltas, Godrej and Blue Star. With Air conditioner market growing rapidly, few new players such as Symphony have also entered the market in an attempt to entice the Indian consumer. Symphonys foray into the AC Segment Symphony Comfort Systems Ltd, marketers and manufacturers of air coolers, has made its foray into the air conditioner (AC) segment in April 2007 with the launch of its range of window and rub ACs, in an attempt to leverage the summer season. Basically they are into three product categories: - Air coolers, Water heaters, Air conditioners.

The air conditioner segment holds a lot of promise in our republic with an upwardly mobile burgeoning middle class and hence a perfect business opportunity to capitalize on our fortification in the cooling segment. Our Mission…. Design Quality and Service. everlastingly the foremost. Innovation and Improvement. Always the Endeavour. Customer Comfort. Always the Inspiration. Environmental forces:- With the placement of Symphony as a new entrant in Indian air conditioner market, we saw the following trends in the macro instruction environment and its affect on Symphony ACs. DEMOGRAPHIC FACTORS plowshare AFFECT ON SALES (%) AGE GROUP (Years) 5015 INCOME (Lacs) 5.045 MARITAL STATUS Single20 Married35... If you want to secure a full essay, order it on our website: Orderessay

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