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Perdue Farms Inc: Responding to 21st Century Challenges Perdue Farms began in 1917 when Arthur W. Perdue bought 50 leghorn chickens for $5 and he began selling t sufficient eggs. Since that time, Perdue has been on a long journey towards the winning poultry business it is today. Though Perdue has approach its challenges, it has always landed on top through its consignment to quality and continuing and proactive drive for excellence. Perdue has been a successful business with profits in all but a couple of years. Although they ar a thriving company, there are a few things that could be improved. The SWOT Analysis highlights a few key points. Strengths ?XVertical integration ?X affiliated to the international market, 5% of total revenue in 1999 ($140M) ?X knockout brand recognition - Branded a good ?XLarge product mix ?XStrong R&D, created a reputation for innovation. Perdue¡¦s most demonstrable strength is their high quality. The quality is a key contribution through every department of their business. When Perdue decided to vertically integrate, they do one of the best decisions their company could make. Perdue was also quite economical when moving into the international market.

While Americans enjoyed the white meat of the chickens, conflicting countries enjoyed the dark meat. This made great use of the entire chicken. with a variety of products, Perdue adapted to the changing life styles of consumers. They were able to produce the bulk fresh deliveries to the supermarkets, domestic frozen foods and progress processed products, and the consumer packaged goods. Perdue was the first company in their manufacturing to package their products in microwavable tray. Perdue was willing and able to capture consumers in about all possible ways. Perdue also developed a strong research and development department. Perdue spent more on research as a percent of revenues than any separate poultry processor. This was important when it came to... If you want to get a climb essay, order it on our website: Orderessay

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