Airlines 10

MARKETING ASSIGNMENT ONE Low Cost Airlines A small UK regional airline is seeking to expand its business into the low-cost market, in which the likes of easyJet, Ryanair, Jet2 and bmibaby operate. You are part of a small marketing aggroup brought in to help the company achieve its aim of gaining 5% of the expanding market within two years. The remit you have been attached is to research and prepare a briefing roll for the aggroup that looks at the dynamics of the market and identifies the main challenges and possible strategies to partake with them. Some information on easyJet has been provided by your line manager, only if obtaining more background information would be a recyclable starting point for your research. TASK 1 Prepare a oecumenic briefing document for the team that highlights the difference between a market oriented organisation and those that have a sales orientation, a product orientation and a production orientation. audition to include actual business examples of these different approaches to support your arguments. With audience to easyJet, what type of orientation do you think they have? grant your reasons. How might your airline develop a market orientated approach? TASK 2 Outline a discussion document on the business environment in which your airline volition operating.

Try to include an estimate of external environmental factors such as political / legal. economic, social and cultural factors that may accept the airline industry as well as an appraisal of the industry using Michael Porters five forces Briefly identify major stakeholders within the industry and examine how their interests may conflict. TASK 3 evoke ways of segmenting the market for air travel and identify how you could prat and position your airline more effectively than your competitors. How might this view your overall marketing mix? Your document will invite to be completed by the end of February and should be no more than 2,000 2,500 words in length. Any... If you want to get a full essay, order it on our website: Orderessay

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