Costa Coffee

------------------------------------------------- ------------------------------------------------- livea cocoa The Handcrafted Taste External Environmental Factors April 14, 2011 Team Members: Alaa Korayem| 7100112| Mohamad Shafshak| 7102413| Mourad El-Kerdany| 7100053| Nada Shalash| 7100835| aloof Environment The remote environment comprises factors that originate beyond and usually no matter and out of Costa Coffees control. Economic factors Since Costa Coffee is a multinational business, top-level man get onrs must consider the economic situations on both the National (Egypt) and International levels. Currencies exchange rate (Forex) affects Costa Coffees final products prices as well as process costs. Costa Coffee imports high quality coffee beans from rain forest farms where it pays for in local currency, and sells as coffee in another(prenominal) country with its local country. Hence, when the Egyptian Pound depreciates, the cost of beans comparatively increases; therefore, causing a fall in profit moulding and vice versa. If depreciation is too much, then Costa world power increase its selling prices. Moreover, cheer rate is vital for a business considering expansion as Costa Coffee.

As interest rates increase, Costa Coffees ability and willingness to fan out or open new branches decreases; repayable to the high cost of capital. Furthermore, the stock market plays a significant role in encouraging investors to invest in Costa Coffee due to the increasing profits and the good reputation. Finally, high economic produce rate of a country leads people to increase their manipulation of Costa Coffees products; since they have more income. Social Factors Egyptians nicety and lifestyle has dramatically changed in the last 10 years. plurality are more willing to go to cafés for lunch, dinner party or simply a snack. Considering the Egyptian demographics of lifestyle and age groups, most of the Egyptian population falls in the youth... If you indigence to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .