Jetblue Airways: Starting from Scratch - Case Analysis

Executive Summary JetBlue Airways, the latest entrant in the airlines industry has departed through the initial stages (entrepreneurial and collectivity) of the organizational life cycle promptly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalisation stage of the life cycle where in it needs to s nerve center procedures and control systems to effectively manage its growth. Also as it carry on to grow further to reach the elaboration stage, JetBlue needs to stay put to align itself with the environment in order to maintain its preserve growth. JetBlue: Entrepreneurial Stage David Neelman realized his vision of creating an airlines company that is cogitate on customer service by starting JetBlue. During the inaugural phase or entrepreneurial stage, typically most of the companies go through the activities of marketing the service and /or product. But Neelman, perceptive of the industry needs, went about raising enough capital sooner starting JetBlue, as airlines industry is a capital intensifier industry. His entrepreneurial style and previous recognise enabled him to identify the core value of the service To improve the passenger baffle at a low cost that he valued JetBlue to provide.

Neelman wanted to utilize technology to bring better customer experience at a low cost. Some of the technological activities that JetBlue intend include state-of-the-art revenue management system, paperless tickets etc. His in-depth experience enabled him to identify the external factors that would affect the business such as simple check-in and boarding process, hassle free ticketing procedures etc. This emphasized his knowledge of adapting to the ever changing customer needs. Neelman instilled the culture of customer focus right from the initial stages and drove the center to the entire organization. Neelman had both the creativity and the leadership abilities to start JetBlue and successfully transition it from entrepreneurial stage to... If you want to get a full essay, order it on our website: Orderessay

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