Fenix Del Sur Case Analysis

Fe slide fastener del Sur, LLC Case psychoanalysis Marketing Policies and Strategies Tuesday, March 6, 2012 I. bother Definition: Should Fenix accept the contract to poke out its position and potentially add $4million in additional sales, given(p) the constraints of dedicating a large percent of their business to replicas which may stick out an effect on their relationship with current dealers? II. Industry Analysis: Product-Market Matrix | Collectors | Non-Collectors/ Gift Buyers| Replicas| | | Authentic| Fenix Del Sur| | correspond to the convergence-market matrix above, and after reading about the industry, it is apparent that Fenix del Sur competes in selling authentic artifacts to collectors. aft(prenominal) some of their clients insisted on an expanded harvest-time line, Fenix del Sur started producing replicas of their authentic artifacts. The replicas, in return, have broadened the caller-ups market to include gift buyers and individuals looking for decorative items. III. organizational Analysis: Fenix del Sur is a time-honoured importer of authentic Southwestern jewelry and pottery for collectors.

They originally sourced Hopi and Navajo artifacts, moreover in recent years have expanded their product line to include pre-Columbian artifacts from Peru and Venezuela, along with tribal and burying artifacts from Africa. If Fenix del Sur accepts the contract, their business definition would change. Since the companys main focus in currently on dealing authentic artifacts to collectors (exclusively through specialty dealers, firm-sponsored showings and a a few(prenominal) exclusive department stores), the loyal collectors who continually purchase their products may start to look elsewhere if the company fully expands their product line to include many replicas. The company would no yearner be in just the authentic jewelry and pottery business, but rather also in the replica business. Therefore, their parvenue business... If you want to get a full essay, order it on our website: Orderessay

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