Intro to E-Marketing

Chapter 1: Past, Present, and Future Learning Objectives(PPT 1-2) E-Marketing Landscape What works? The rapid growth of the Web, the sequent bursting of the dot-com bubble, and mainstreaming of the internet and related technologies created todays modality: the comprehensive integration of e-marketing and traditional marketing to create circular-knit strategies and tactics. Internet 101 The Internet is a global network of unite networks. Three important types of networks form part of the Internet: Intranet, Extranet, and Web. E-Marketing is bigger Than the Web Many E-Marketing technologies exist that predate the Web. Non-Web Internet communication such as email and raw(a)sgroups are effective avenues for marketing. E-Marketing is Bigger Than Technology Easy, inexpensive, and degraded access to digital information transforms individuals, businesses, economies, and societies. Technology allows for connections between individuals and communities and fosters consanguinity among businesses and societies E-Marketings Past: Web 1.0 In early years, new start-ups and well-established businesses created a Web presence in hopes of attracting huge sales and market share, but very few were successful.

Between 2000 and 2002 over 500 Internet firms shut down in the join States alone. Despite this early failure, traditional brick-and-mortar retailers noted that Internet technologies had fundamentally changed the structure of theirs and several other industries. In the on-line world, marketers extremity to know which specific technologies will result in top off line sales and bottom line profitability. The E Drops From E-Marketing The Gartner congregation predicts that very soon the e will be dropped, making electronic business just part of the way things are done Marketing Implications of Internet Technologies The Internet has properties that create opportunities beyond those accomplishable with the... If you want to get a full essay, order it on our website: Orderessay

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