Marketing Strategies of Agrani Bank

LESSON-16 BASIC CONCEPTS IN MARKETING Dr. Subhanjali Chopra STRUCTURE 16.0 Introduction 16.1 Objectives 16.2 What is marting? 16.2.1 The Marketing belief 16.2.2 Marketing versus Selling 16.2.3 Importance of Marketing in olive-sized Business 16.2.4 Marketing of Services 16.3 Marketing Research 16.4 Market Segmentation 16.5 Marketing Mix 16.6 Other Marketing Strategies 16.6.1 Sub-Contracting Exchanges 16.6.2 brotherly Marketing 16.6.3 Consortia Marketing 16.6.4 presidency Stores Purchase Programme 16.7 harvest-time Life Cycle: Concept and Significance 16.7.1 Stages in increase life cycle 16.8 Marketing Problems of Small-Scale Units 16.9 Summary 16.10 colour 16.11 Self Assessment Questions 16.12 Further Readings 16.0 INTRODUCTION The objective of all transaction enterprises is to satisfy the needs and wants of the society. Marketing is, therefore, a basic croak of all calling firms. When a salesperson sells washing machines, a doctor treats a patient or a Government asks people to take their children for getting polio drops, each is selling something to the targets. Traditionally, small firm owners did non give as much(prenominal) importance to market as to other functions such as accountancy, production and selling.

Training programmes, enterprise development and the current constrict for competitiveness have flat given high antecedence to promoting marketing awareness among small backup owners, and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on selling 238  mirth and not merely on selling products. The activities have to be matching so as to develop the marketing mix, which provides maximum satisfaction to the customers. That is why marketing research and product planning engross an important role in marketing. The other important functions of marketing include:... If you want to get a full essay, enunciate it on our website: Orderessay

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