chapter 2 s t u d y c a r d The Marketing Environment micro economical forces The supply and demand of goods and services and how this is impacted by individual, household, and lodge decisions to purchase recession A time of slow economic activity with two consecutive periods of negative growth 1 Understand the magnificence of monitoring change in the trade environment. A marketing environmental run down is the process of continually acquiring instruction on events after-school(prenominal) the organization to identify trends, opportunities, and threats. go for 24 Taxes Three levels of consumer income Gross Income l Shelter Food marketing environmental scan The process of continually acquiring information on events occurring outside the organization to identify trends, opportunities and threats to your business 2 l Disposable Income Clothing Vacations Discretionary Income puff how trends in the demographic, socio-cultural, economic, and technological environment affect marketing. Demographics are the statistical study of populations, determineing at characteristics such as gender, age, ethnicity, income, and occupation. Socio-cultural forces look at cultural values, ideas, and attitudes as they relate to societys trends and beliefs.
Economic forces are important in terms of in-person income and the health of the economy. Technological forces relate to scientific inventions and innovations that affect the tally of the business or target-group behaviour. Je easilyery socio-cultural forces Cultural values, ideas, and attitudes, as well as societys morals and beliefs l technological forces Inventions from employ science or engineering research 3 l l l Recognize the impact that disceptation has on companies and their marketing programs. Competitive forces refer to direct and confirming competitors and also the competitive nature of the market in which they function. Figure 23 Annual number of immigrants... If you want to get a full essay, order it on our website:
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