According to Miss Grisword, Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to compass public understanding and acceptance.(2007, Public Relation News) According to ii American PR professionals Scott M. Cutlips and Allen H. Center, PR is a planned effort to invite opinion through good character and amenable performance based upon mutual satisfactory two-way communicating. (ND Wikipedia.org) The main components of each definition are similar: influencing the publics attitudes and perception of a certain organization. It is a methodology used to influence opinions and create a good image. All four definitions are basically the same just worded differently. There are more different definitions of PR, most suggest that the term public relations was primarily used to suggest... If you want to get a sound essay, order it on our website: Orderessay
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