Adrenaline Air Sports

Problem: To define the outline of Adrenaline Air Sports in order to stay competitive in the region and ingest to it the sustainable profit growths. Competition: Competition is non truly big for this particular bea of recreation ? skydive. The closest dismiss zone is about three hour drive which is break far even for American standards. The price range for jumps and offered service of process is similar in tout ensemble drop zones. Symptoms: -Target hearing is not defined -No professional approach in marketing - paucity of parachutes and bigger plane Alternatives: 1.Professional marketing company should be leased to make clear and understandable advertising campaign. 2.Target interview should be narrowed to: -Virginia Tech college students in Blacksburg -People who add and stay at the Smith Mountain Lake 3.More utilize parachutes should be bought and one of the small airplane could be sell for future purchasing of bigger twin-engine propeller plane Recommendations: 1.Marketing has been without strategy and everything has been done unprofessionally.

Professional marketing company should be hired to make pushing advertisements at Virginia Tech College and area nearly nice Smith Mountain Lake to target college students and those raft who has fall down for active recreation to the lake area. When we analyze sales of 2001 we can see that most revenue comes from beginners ? almost 2/3 of all sales and only 250 flights a year (500 beginners) were made with these people who jump with instructor. But in the same cartridge clip veterans are making approximately 1400 flights a year (5500 jumps), but sales percentage from total is only 1/3. More nothing should be spending to attract much beginners but not figuring out why people after scratch line jump are not coming back. Probably these 3% will stay the same, but if we will have more beginners we will have more second, third and fourth time jumpers. Pricing method could be changed slightly 1st - $189; second ? $149; before 3rd jump - $100; 3rd ?... If you fatality to get a full essay, order it on our website: Orderessay

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