Pest Analysis

pest ANALYSIS It is very important that an organization knock overs its environment in front beginning the food marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The pestilence analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a tune. A PEST analysis is a business measurement tool. PEST is an acronym for POLITICAL, ECONOMIC, SOCIAL AND TECHNOLOGICAL FACTORS, which are used to assess the market for a business or organizational unit. A PEST analysis fits into an overall environmental scan as shown in the following diagram:     Environmental Scan|           /|   \| External depth psychology|     Internal Analysis    | /                       \|  | Macroenvironment | Microenvironment |  |  | |  P.E.S.T. |  |  |  | | In conducting PEST analysis, it is required to consider each PEST factor as they all summercater a part in de boundaryining the overall business environment.

Some examples of topics include the following: political * ecological/environmental issues * current commandment piazza market * future legislation * supranational legislation * regulatory bodies and processes * government policies * government term and change * trading policies * funding, grants and initiatives * home market lobbying/pressure groups * international pressure groups * wars and conflicts | economic * home economy situation * home economy trends * overseas economies and trends * general taxation issues * taxation ad hoc to product/services * seasonality/weather issues * market and trade cycles * specialised industry factors * market routes and distribution trends * customer/end-user drivers * interest and supercede rates * international trade/monetary issues | social * life-style trends * demographics * consumer attitudes and opinions * media views * law changes affecting social factors *... If you want to get a full essay, order it on our website: Orderessay

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