CASE 7.6 club by the Falls COMM-1005 By: Naeim Mahdavi 154315 PROF. AUSTIN DAVEY April fifth 2004 Executive Summary: On March 1997, Peter and Jan Rickard, owners of Inn at the Falls, Bracebridge, Ontario, were discussing the future direction of their business concern. The inns sales and lettuce had leveled off after nine consecutive years of growth, and the Rickards were considering expanding upon plans in enounce to rekindle growth. Since the busy season was hardly a few months away, decisions undeniable to be made quickly, if changes were to be implemented for the approaching summertime season. However, there are two alternatives for him to base his decision on for the up coming summer season. The two alternatives are taking no action or to pursue elaborateness. It is recommended for him to pursue expansion; since the expansion will be profitable and the result will reflect their reputation in a positive way. It is important for the comp whatsoever because 82 % of the business is referral and repeat. The above decision will be further discussed in recommendations. Problem/Opportunity Statement: The inns sales and moolah had leveled off after nine consecutive years of growth, and the Rickards were considering expansion plans in order to rekindle growth.
Since the busy season was still a few months away, decisions needed to be made quickly if changes were to be implemented for the upcoming summer season. Sub-problem/Issues: The Rickards had planned to have a go at it from the business within five years. Since neither of their children had expressed any interest in taking over the business, the Rickards were considering selling the business, but they had no idea what price to ask for the inn. Urgency: ? Decisions needed to be made quickly if changes were to be implemented for the upcoming summer season. Impact: ? It will affect the Inns future revenue. ? It will increase the companys reputation. (In scathe of turning away... If you want to get a full essay, order it on our website: Orderessay
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