1.
Question 1: Analyse and Comment on the Financial Health of the Firm
1.1
Income Statement
The future(a) forms an analysis of the Income Statement of Marcellos Famous Ice-Cream ? ?
Sales do been relatively flat year on year, with only a slight growth from 2004 2006. Therefore, Marcellos projection of R2.5 million for 2006 is ambitious. He has grown at 3.8%, 3.7% and now he is looking for a 5% growth. New competitors mean he may hold in difficulty putting price increases in.
?
Cost of sales slang increased year on year, resulting in a diminish Gross Profit, and Gross Profit Percentage:
Year end 2003 Sales Cost of Sales Gross Profit GP% 2210000 1768000 442000 20%
Year cease 2004 2295000 1895000 436000 19%
Year rest 2005 2380000 1952000 428000 18%
? ?
His GP% is dropping, and is slightly lower than the industry average of 20%. The decreasing GP impacts directly the bottom stock of the firm.
Expenses ?
Marcellos put downs father been increase year on year, importantly in the general and admin line expense. Marcellos depreciation expense is decreasing. Marcello mentions that his costs have increased due to his
fixed expenses termination up (salaries & wages) as mentioned in the case. The expenses includes interest paying.
Profit & revenue enhancement ?
As a result of the increasing expenses, Marcellos pay before assess has been declining significantly from 2003 2005. This means that the absolute tax that is payable is less, as the tax rate has stayed the same, at 50%. The industry norm for EAT is 3.5% and Marcellos is 1.5%.
?
No dividends were paid out in 2003, 2004, 2005, and retained earnings have been steady declining:
Year End 2003 Retained Earnings 85000
Year End 2004 57800
Year End 2005 33000
1.2
Balance Sheet
Capital Employed ?
The shares have remained constant over the time period, with a steadily increasing Retained Earnings figure. In turn, Total...If you want to get a full essay, order it on our website: Orderessay
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