TABLE OF CONTENTS
1. SYSTEMS nest TO PUBLIC RELATIONS3
2. FACILITATION ROLE OF THE PR PRACTITIONER IN THE SYSTEMS APPROACH3
3. SIX PRINCIPLES OF GOOD MEDIA RELATIONS4
4. ORGANISATIONAL CRISIS AND GIVE A pertinent EXAMPLE OF A CRISIS THAT COULD AFFECT AN ORGANISATION4
5. PREREQUISITES THAT WOULD ENSURE THE triumph OF A CRISIS MANAGEMENT PLAN 5
6. SYSTEM (OPEN OR CLOSED) or so ADVANTAGEOUS DURING A CRISIS5
7. VARIOUS CHARACTERISTICS OF A CRISIS5
8. LIST OF REFERENCES6
incredulity 1
Explain the administrations approach to reality relations.
* The strategys approach applies to public relations because they both manage the establishment and maintenance of usual relations between memorial tablets and their publics.
* Public relations managers use magisterial methods in achieving their goals e.g. corporate identity flowlines.
* Differences in how sensitive organisations be to their environments provide a useful basis for further system analysis of the public relations function, which relates to the closed and open systems (Study guide 1 for PRO371Q: 15).
* It is necessary to establish the relationships between the system and its environment.
The organisations environment is itself a higher order system composed of its own subsystems.
* Public relations rely on research and monitoring of publics, it thus acts by means of sufficient communication messages, sign systems and media. Opinions and attitudes held by stakeholder groups towards the organisation are strengthened or changed (Mersham, Rensburg & Skinner, 1995: 47).
Question 2
Discuss the facilitation role of the PR practitioner in the systems approach.
* Systems theory is a useful way for public relations practitioners to understand the relationship between an giving medication and its publics and the role of public relations within an organization.
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