Southwest Airlines

Part 2 Paper
John Groves
Indiana Wesleyan University
alarming 20th, 2012

Part 2 Team Paper
Technology and Strategy
S divulgehwest air passages Airlines has changed out the cockpit software in two-thirds of its fleet; crowing pilots diverse instruments and a new touch sensation to displays. The radical upgrade, which took three years of preparation and required retrain 6,000 pilots, will enable Southwest Airlines to fly precise satellite-based water travel approaches to airports. That should save fuel, cut noise and reduce delays.
That flip-the-switch change pushes Airlines hand-to-hand to a modern air-traffic control system. Using more-precise approaches to airports called Required sailplaning Performance (RNP) routes, airplanes can shorten their flights. The flight patterns that planes use into and out of airports will be much narrower, removing overlap between different airports in congested cities. In September of 2010, in its boldest corporal move since it started flying outside of Texas, Southwest Airlines Airlines announced that it would bargain AirTran Airways for $1.4 billion, increasing both its revenue and its capacity by more or less 25 percent in a single stroke. just Southwest Airlines Airlines finds itself at a pivotal moment.



Its success was reinforced on a signature cocktail of busted costs, low fares, browse flights and a rapid expansion into new cities. But with high-pitched fuel prices, growth has been harder to find, and analysts have questioned whether the airline can detain its singular operating style. (WSJ, 2012)
Southwest Airlines Airlines trade and advertising goal is very clear with their message of low fares. At the same time, they create and reinforce the companys image. Southwest Airlines Airlines attempts to do three things in their advertising: intrigue, declare and persuade. They encourage their employees to dress casual at work. This allows them to portray themselves as professional without taking themselves too seriously. Ads will be intentional to interject...If you want to get a full essay, order it on our website: Orderessay



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