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9-907-414
REV: APRIL 16, 2007
RAY A. GOLDBERG
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JESSICA DROSTE YAGAN
McDonalds Corporation: Managing a Sustainable
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In January 2007, Frank Muschetto, McDonalds Senior Vice chairperson of Worldwide Supply Chain,
returned to his office from a meeting with cork Langert, Vice President of Corporate Social
obligation (CSR). Muschetto had approved the governing body of an internal Sustainable Supply Chain
Working Group (SSCWG) in the summer of 2006 to develop the strategies and tools necessary to
accomplish McDonalds mess of sustainable sourcing. Langert, a co-leader of the SSCWG, had just
discussed the groups preliminary findings with Muschetto.
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As described in its latest Worldwide Corporate Responsibility Report and internal documents,
McDonalds envisioned a sustainable supply chain that profitably yields high-quality, safe products
without supply pause while creating a net benefit for employees, their communities,
biodiversity and the environment. The SSCWG believed that McDonalds animated sustainable
supply chain efforts led the restaurant industry; however, it as well identified many issues McDonalds
still needed to address in order to achieve its vision.
?
?
How should McDonalds prioritize sustainability relative to another(prenominal) supply chain goals
(e.g., ensuring food safety and minimizing costs)?
How should McDonalds suit different sustainability expectations and priorities around
the world with the understanding that local practices sometimes cushion the global brand?
How should McDonalds engage suppliers, activists, and other stakeholders in its sustainable
supply chain efforts?
Do
?
No
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Muschetto agreed with the SSCWGs assessment. He knew that McDonalds had successfully
influenced many of its suppliers to improve their social, environmental, and animal welfare impacts. In
particular, he took vanity in the steps McDonalds had recently taken with Cargill, a...If you regard to get a full essay, order it on our website: Orderessay
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