As Quinn Mcmahon is the manager at the McDonalds restaurant in a city with many seniors citizen. Many of these older nodes engage McDonald as a meeting entrust after they were attracted by breakfast special plus the refill coffee. The size of the senior citizen group tends to grow which might deter or so jr. customers and also top other patrons confuse with the McDonalds image.
In my opinion, Quinns current strategy should improve in some points. Even these older customers come in and leave onward the rush hours and also spend the money similar to the mediocres customer purchase, Quinn should improve positive cue to table service marketing mix by identify image that companion with fast food restaurant to encourage the younger customer and other patrons. These customers are expected to eat and run so do not mis understand this concept. To resolve this problem Quinn whitethorn offer the value meal which is affordable for younger customer or offer new happy meal for children.
Moreover, Quinn should congeal the time to serve the refill coffee for preventing senior customer use the facilities for a much longer time until the noontide crowd come in. The strength point of Quinns strategy is relationship between customer and employee as social settle is affect consumer behavior then friendliness can make customer feel like a familiar place to come back again.
Since these older customer is continue to grow, I dont think Quinn should discourage her seniors but she should passel this target group and offer their need by understanding their lifestyle activities and interest. Quinn is considering offering bingo game during the slow break of the day hours between 9A.M. to 11...If you want to get a full essay, tramp it on our website: Orderessay
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